FINALLY! I did Research!!

For this project, I researched sample documentaries and social media pages.  I will split my research into multiple posts. 

Documentary

The Netflix documentary "Explained" takes popular topics of the generation, and talks about its origin. growth, and effect on the modern era. The series has episodes that are 20 minutes long, which fits the target audiences ages 14-25. The series features numerous interviews, animations, inserts, and archived content, to create an in- depth analysis of the designated topic

I watched the episode on K-Pop, because the topic covered themes of culture, and how it spread through the world. The episode chronologically covered the growth of K-Pop, and how bands such as BTS made K-Pop popular internationally in the modern era. The episode visually displayed the growth of the K- Pop industry using timeline infographics, dates and titles, and added gray hues to certain videos. This showed the time elapse from the "start" of K- Pop, to more bright and vibrant colors, representing the K- Pop industry currently. In terms of the organization of ideas, the episode featured a major event that influenced the K- Pop industry. After, it featured numerous interviews and examples of bands that benefited from the major event in the 1990's. This format provided to the context of K-Pop, that is featured in various media, and may not have too much context behind it. Additionally, understanding the types of marketing involved in K-Pop, helps clarify how the collective identity of K-pop is created, and how it attracts to a wide variety of audiences. 

Social Media Page

Because our documentary project requires us to make a social media page, I decided to view the Instagram page for "The Social Dilemma". This is a documentary our instructor assigned for us to view, so I had context as to what the piece was about. This documentary talks about how social media has change Generation Z, and the way people perceive one another in society. The social media pages uses the same black and red color scheme, as well as the same font. This creates continuity between the documentary and the marketing tool for it, which makes it easier to market the piece. 

Next, the social media page features 3 to 5 major themes from the documentary. They feature two conflicting viewpoints related to the theme, to literally showcase the "dilemma" that occurs due to the product of tech companies. These posts can spark thought from potential audiences, who can gravitate towards the piece based on these topics. Additionally, the account features various guest speakers, that speak about issues that technology has caused in society. Some of the speakers are featured in the actual documentary. This choice can help bring more audiences to the documentary, who are fans of those speakers. Together, the social media page provides snippets of themes and content of the documentary, as well as related graphics and content, to market "The Social Dilemma" as a piece the current technology- consuming generation needs to see.