Friday, March 5, 2021

And More Research!

The second documentary I researched was Headspace: Guide to Meditation. 

I chose this particular documentary because it had a structure that Colin and I wanted to have in our piece. The documentary established the concept of meditation, showed how it has changed the narrators perspective, and provided an opportunity to practice meditation. Also, the length of the documentary was 20 minutes, which correctly matches what are target audiences(Generation Z) desire in a production. In terms of the organization of episodes, it identifies mediation, certain parts that relate to meditation, and how to achieve limitless potential. This is a similar structure we want have in our piece. We want to have an episode defining culture. After, we would have various examples of how to learn and maintain culture in their lives. Lastly, we would put this together, and show how the dual culture experience affects their lives. 

I watched the first episode of the series, because it emulated the structure we wanted to have in our documentary. It started with an introduction from the main narrator, and how they were introduced to meditation. Also, he introduces the concept of meditation, and how versatile the experience can be for people. In our documentary, we intend to establish some context about the experience of learning culture from a different country. This context would include how people around the world moved to America, and the different experiences that exist. In the documentary, the speaker then speaks about the application of meditation, and provides the viewer some time to engage in meditation. In our future episodes, we plan to cover ways to apply and learn culture, such as technology, art, and food. Lastly, the documentary circles back to the concept of meditation, and reveals some positive effects of the activity. In our documentary, we want to end our episodes with an analysis of certain parts of learning culture, and what are the best ways to do so. We still need to discuss about this part of the documentary. 

Social Media Page




This douc- series also has a social media page. This page features various graphics, videos, and features related to the series. The post provide advice and motivation. They feature specific people, who have contributed to the meditation field or demonstrating specific meditation techniques. The consistent use of animation and graphics gave a whimsical and lighthearted feel to the social media page. This translates well to the actual documentary, which has a similar lighthearted tone. This tone is also displayed through the variety of colors. 

For our social media page, the use of varied color would create an inclusive color scheme. This would fit our target audience of multi- cultural Generation Z. Also, we create an "inclusive: social media page by including graphics, representing different cultures around the world. This can be the flags, clothing, or famous places. Integrating those graphics in our social media posts would serve as a perfect marketing tool for our target audience. 

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