Wednesday, March 11, 2020

Target Audience

For our film opening, my partner and I realized that we needed to establish our target audience. With the plot of our video dealing with a teenager losing a friend, we wanted to cater this to ages around 13-20, but I feel that people in any age range can watch this.

Our primary audience is teenagers, with the age range being around 13-20. Our film opening does not have overt symbols or processes that attract to this audience, but the representation of emotion and feeling that the teenage female character has in the opening, is something that this audience can relate to. As grief is something that is experienced different between person to person, teenagers as a whole experience grief in a similar set of ways. According to the article, "Experiencing Grief as a Teenager", by VITAS Healthcare, some of the ways that teenagers express grief with an emotional change to the smallest of things, and being in daze and not with reality. The film opening expresses both of these types of grief, with a major influence being certain object that the main character and her deceased friend shared. Even if the targeted aged audience has not experienced grief and the loss of a special person, they can relate to the emotions and actions being portrayed, as it would be the way that they would act in that particular situation as well.

In the case of our secondary audience, which is all the age ranges, it appeals to this audience in a variety of ways. One of the major ways is the subject matter of grief and loss, which can appeal an older audience, men and women, to watch such a movie. Past the film opening, the rest of the movie would involve the main character exploring the feelings related to her friends death, which can lead her to major insanity. This would be something rated for audiences 13 and above, making the age range mostly versatile.

Sources

“Experiencing Grief as a Teenager.” Hospice, Palliative Care, & End of Life Services, VISTAS Healthcare, www.vitas.com/family-and-caregiver-support/grief-and-bereavement/children-and-grief/experiencing-grief-as-a-teenager/.



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